A new super-white color of paint is so bright you might just need shades. Developed by scientists at Indiana’s Purdue University, the new whitest white acrylic paint reflects 95.5 percent of sunlight.

From icy tundras to billowing clouds, the color white crops up repeatedly in our planet’s palette. This color provides a natural way for light from the sun to reflect back from the Earth’s surface and ...

Think of Sherwin-Williams Pure White SW7005 as the Goldilocks of white paints. “It’s a pure white,” explains Kristie Kiggins, ...

The same scientists at Purdue University have now developed whitest white 2.0 and the research has been published in the journal Cell Reports Physical Science. The new version is 2.5 times thinner ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. On a hot summer day, the temperature of a dark roof or sidewalk ...

In 2020, scientists at Purdue University developed a new super-white acrylic paint that reflects 95.5 percent of sunlight. Since then, they’ve made it even whiter, with a new formula that has ...

When you shop through retailer links on our site, we may earn affiliate commissions. 100% of the fees we collect are used to support our nonprofit mission. Learn more. Paint chips, small as they are, ...

Anyone who’s ever stood in front of a display of paint chips debating between white, off-white, cloud, and vanilla knows that choosing a white paint can be a daunting task. So when they find one that ...

Brilliantly whitewashed houses are a familiar sight in hot countries, from Morocco to Greece. In fact, white-painted roofs “have been used to cool buildings for centuries”, said The Guardian. But ...

The “blackest black” paint, famed for its thermal camouflage potential, has long absorbed 99.9 percent of public attention. Now it’s time to shed some light on the other end of the practical paint ...

I can't remember the exact time I got to know about the term"white cube," a style of contemporary gallery with a rectangular space, unadorned white walls and neutral lighting. “White cube” would ...