Natalie Briney grew up in Geneseo, Illinois, a small town that goes all-out for the holidays. During the town’s annual holiday celebration, the shop windows feature live Victorian Christmas scenes ...

Window displays are the means of communication with the customers, the transition layer between the street and the store. From its emergence in the 2nd century, in the Roman Empire, until today, many ...

Opinions expressed by Entrepreneur contributors are their own. Your window displays are like billboards for your store. They can be the make-or-break factor in whether a customer enters your shop or ...