Entrepreneurs are constantly looking for viable ways to strengthen their credibility and therefore grow their brand. An increase in credibility can result in leads that convert into sales. In short, ...

As someone who enjoys writing (and reading), I deeply admire anyone who has written a book. Many people say they have an idea for a book, but so few put pen to paper. There’s a reason for this — ...

There are two main publishing paths: traditional publishing and self-publishing. Each has its pros and cons. Books have a timeless nature to them. Long after you’ve retired from active business, your ...

For busy executives who aspire to author a book, navigating the intersection of thought leadership and business leadership poses a unique challenge. Aside from the drive and determination to become a ...

A business consultant came to me eager to publish her first book. She spent nearly a year perfecting it, confident it would establish her credibility and attract clients. But then when it hit the ...