The article examines the influence of OTT platforms on the entertainment industry, featuring perspectives from filmmakers like David Dhawan and Sanjay Leela Bhansali. While some argue OTT offers ...

Welcome to our new series, AdExplainer, where we offer the definitive take on advertising’s most puzzling topics, foundational acronyms and emerging trends. Even though connected TV (CTV) has been a ...

If you are considering launching an OTT application with a Netflix-like experience, there are a myriad of factors to consider for it to be successful. From an operational perspective, content costs, ...

Grayson Allen (knee). Ott said his response to Saturday's 5-on-5 was great and they're hopeful he'll return Monday at Houston in 2nd of back-to-back. Jalen Green (hamstring) Ott said he's making ...

OTT has massively changed the media landscape in both production and consumption. The era of the pandemic was also the era of direct-to-OTT releases. That is not to say there were no direct-to-OTT ...

Ranveer Singh’s Dhurandhar has achieved significant success at the box office and is now preparing for its release on OTT ...

TV has changed a lot over the last few decades, and I expect more changes in the coming years. For one thing, streaming viewership is growing over time (paywall). And in 2018, Nielen data showed that ...

India’s OTT audience base has touched 601.2 million (60.12 crore) people in 2025, accounting for 41.1% of the country’s population, according to the fifth edition of The Ormax OTT Audience Report. The ...