Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.
Hakuhodo has rolled out its 'Virtual Sei-katsu-sha' ('Virtual living person') platform globally, as brands seek faster and ...
One-third of CEOs in the CPG industry believe innovation is their brand’s number one lever for growth. Research supports this, showing that brands focused on innovation are significantly more likely ...
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