From fragmenting discovery journeys and waning organic traffic to the impact of generative AI on patient interactions with ...

AI is evolving in terms of data-driven marketing and enabling marketers to enhance and optimise their strategies more than ...

Leaders from Co-op, No7, Unilever, and EY dived into the challenges and opportunities facing marketers in 2026 at Econsultancy’s Capability Leaders Forum.

It’s not unusual for brands to hand out freebies, but Lucozade Energy took the concept one step further last week – fitting its bottles with contactless technology to give London commuters a free tube ...

The changing search and discovery landscape looms large in marketing trends for 2026. From tactics that still hold up to content formats to adopt, our experts talk about what marketers can do to stay ...

With 73% of shopping carts left to become idle, abandoned basket retargeting is a key part of the digital marketing mix. It might be that users are price checking, or that they intend to complete ...

All agencies operate in a competitive landscape, where despite key strengths and differentiation points, everyone broadly does the same job. We offer similar services to clients, we have common ...

Adobe’s latest AI and Digital Trends Report, produced in partnership with Econsultancy, suggests that 2025 is the year where executives expect generative AI to truly transform how brands operate.

TikTok offers a number of different performance marketing solutions for different goals that range from lead generation (both on and off TikTok) to search ads, in-app events, driving clicks through to ...

The account director discusses the big challenges for marketing in the world of healthcare, including budgets, inclusivity and the impact of AI on trust. Healthcare has undergone a great deal of ...

In the face of persistent uncertainty, and with demand for digital services and experiences at an all-time high, customer service has become even more crucial for businesses. This has accelerated a ...