Vereigen Media’s approach is designed for modern B2B marketing leaders and teams who value quality over volume. By combining programmatic advertising (VM Engage) with verified demand generation ...

The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...

Moderated by IAB chief executive David Cohen, the session assembled 11 former board chairs alongside incoming chair Alison ...

The media tech lead argues AI agents will upend media buying, data strategy and the adtech ecosystem faster than programmatic or mobile ever did – forcing publishers, platforms and vendors to rethink ...

AI storytelling reaches the living room as escape.ai launches its Neo Cinema platform on connected TVs, bringing AI generated films and series to Roku, Fire TV, Samsung, and LG screens.

As ChatGPT prepares to monetise attention through advertising, the industry questions whether conversational AI can truly be trusted ...

Ripping out battle-tested infrastructure and starting from scratch – as some emerging protocols propose – is the slowest path ...

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (28th January, 2026) announced ...

OpenX Technologies, Inc., one of the world's leading omnichannel supply-side platforms, today announced the promotion of three leaders across strategy, marketplace quality, and product. These ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

This strategic partnership aims to comprehensively enhance the governance of BIGO Ads' In-App Advertising (IAA) ecosystem, strengthen authenticity verification, optimize risk filtering mechanisms, and ...

The Adirondack North Country Association Board of Directors has announced the addition of the newest member to the regional ...