In this eyebrow tutorial, I showcase the "Brow Freeze Brow Styling Wax" from Anastasia Beverly Hills. I demonstrate how to ...

Jennifer Lopez is getting slammed for the new Instagram video she shared of herself putting makeup on before the gym. Read ...

Rita Shangase didn’t build her makeup service brand in a studio or behind a counter. She built it on the inner city streets ...

Reconnect with yourself after a divorce with these 10 empowering beauty rituals. Discover how self-care can be a powerful tool for healing and rediscovery ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our ...

The Prohibition Era may be history, but the USA still has some strange alcohol rules in place. Here are some states with some ...

Even before competing in his first Olympics, 21-year-old Ilia Malinin has transformed the sport of figure skating.

The slick-back is everywhere right now, but its rise isn’t just about convenience – there’s a deeper cultural pull behind the ...

H BEAUTY Chester will officially open its doors in less than a week’s time. The brand’s highly-anticipated seventh store will open on Thursday, February 12, providing customers with the very best in ...

The world seemed to shine with more color back in 2016. Maybe it’s because we hadn’t yet been dulled down by the stress of an ...

Ahead, our K-beauty experts break down the four essential Korean makeup trends to know in 2026, from fresh-faced techniques ...