Six-plus years ago, social media marketing was simple. You posted your content, and if your audience were online at that time or a few hours later, they would see the post. The social media world was ...

Certain moments in a marketing career have a way of distilling years of experience into a single, essential lesson. For me, that moment came during my time at PepsiCo, when I saw firsthand how a brand ...

(MENAFN- EIN Presswire) EINPresswire / -- For more than a decade, marketing strategy has been shaped by algorithms, platforms optimised for reach, engagement and short term performance metrics. As ...

In the fast-paced world of e-commerce, staying ahead of trends is the key to success. As an online merchant, understanding what your customers want before they do can give you a competitive edge. This ...

As part of The Drum’s special report on search marketing, we speak to a number of agencies operating in the space to gain an insight into the key issues surrounding this heady topic. In a series of ...

The history of social media started with a follow. From Friendster to Facebook, the earliest networks promised to extend in-real-life connections online to build community and bring people together.

Nadia Alexander-Khan, Senior Marketing Strategist and Marketing Leadership expert, specialising in integrated MarComms and SOSTAC® led strategic planning. As organisations move beyond algorithm led ...