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Learn how to write simple, usable SOPs that make your business easier to run, scale and step away from.

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How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

Mathematical optimization is built for exploring unique and developing scenarios we've never seen before, to strengthen adaptability, efficiency, and nimbleness of businesses.

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According to Jeff Dean on Twitter, concrete examples of various AI performance optimization techniques have been provided, including high-level descriptions from a 2001 set of changes. These examples ...

Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign optimization. For B2Bs and brands selling ...