Discover an easy everyday makeup routine perfect for both day and night! Watch as our host, with long, dark, wavy hair, ...

Reconnect with yourself after a divorce with these 10 empowering beauty rituals. Discover how self-care can be a powerful tool for healing and rediscovery ...

Ahead, our K-beauty experts break down the four essential Korean makeup trends to know in 2026, from fresh-faced techniques ...

Face drained by black or beige clothes? Trinny Woodall has a clever makeup fix. The Trinny London founder shows how to balance and brighten a washed-out face.

Sania Vucetaj, celebrity brow expert and founder of Sania's Brow Bar, spills the secrets on how to achieve perfect brows at ...

Some may remember the days when new makeup launches would sell out within minutes of their release. It was unfathomable for ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Most Brits want to ensure they look as good as possible in their picture - as it's only renewed once every 10 years.

Makeup and SFX artist Jo Steel demonstrates a quick and easy eyebrow cover for transformations.

Got2b Glued’s India launch feels less like a debut and more like overdue beauty recognition, tracing how a cult hair gel quietly became a trusted brow essential long before it was officially available ...

Whether you’re after an everyday glow or full drama for a night out, MCoBeauty’s Ultra-Luxe Eyeshadow Quad and Powder ...

The star, who is largely credited with bringing contouring and highlighting to the masses, emphasized fresh, healthy, glowing skin years before it became the beauty standard du jour. Years before ...