Americans Are Watching Fewer New TV Shows and More Free TV
1 day ago · Free streaming services are growing more quickly than paid ones, with YouTube being the fastest-growing network on TV and The Roku Channel and Tubi also growing rapidly.
With New Genres, Viewers Like You Are Changing What TV
2 days ago · With New Genres, Viewers Like You Are Changing What TV Actually Means As we head into 2026, there's potential for new types of shows like microdramas and video podcasts …
Five trends to watch going into the 2025 Upfronts - Nielsen
Discover the five key trends that are shaping the way we watch television ahead of the 2025-2026 Upfronts/Newfronts.
YouTube Has a Firm Grip on Daytime TV - The New York Times
Dec 23, 2025 · YouTube has been winning the streaming wars for years, generating more TV viewing time in the United States than Netflix, Amazon Prime Video, Disney+ and every other …
Streaming is now the main way people watch TV | Nieman ...
Jun 17, 2025 · When comparing TV usage in May 2021 and May 2025, it’s clear that streaming has been the dominant viewing format with a usage increase of 71%. And while broadcast and …
TV Viewing Statistics 2025 | TV Consumption Trends
In 2025, television consumption continues to undergo a dramatic transformation as traditional viewing habits give way to digital alternatives.
Americans Are Watching More TV Than Ever - Extra
Jun 25, 2025 · A new nationwide study from Optimum, a leading provider of fiber internet, mobile, and TV services, reveals that while two-thirds of Americans say they watch television “all or …