SOLVED:Balanced scorecard. (R. Kaplan, adapted) Caltex, Inc., refines gasoline and sells it through its own Caltex Gas Stations. 0 n the basis of market research, Caltex determines that 60 % of the overall gasoline market consists of "service-oriented customers," medium- to high-income individuals who are willing to pay a higher price for gas if the gas stations can provide excellent customer service, such as a clean facility, a convenience store, friendly employees, a quick turnaround, the abil
SOLVED:Balanced scorecard. (R. Kaplan, adapted) Caltex, Inc., refinโ€ฆ
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